Even though we now live in the digital era, print design still plays a big role in the marketing and advertising context of your business, which allows you to efficiently communicate your message to your target market. Using posters, billboards and banners inside and outside businesses is a standard practice for most companies.
Below is our latest guide, some tips & tricks and the steps we take to ensure your graphics are efficiently designed.👇🏻
1. Types of graphics
- Poster 👉🏻 it's used for promoting an idea, product, service or event. It usually includes both text and graphic elements or pictures, in an eye-catching and informative manner.
- Billboard 👉🏻 it's a big outdoor advertising tool, commonly found in high-traffic areas such as alongside highways and busy roads, showing large advertisements to passing pedestrians and drivers.
- Banner 👉🏻 it's a powerful marketing tool, used both indoor and outdoor for different purposes, from business promotions to events and gatherings.
2. Usage, copy, size and format
👉🏻 Where will you use the requested graphics?
Do you need it for print (indoor and outdoor advertising) or for web (e-mail, marketing campaigns etc.)? Maybe you're looking for graphics that can work across multiple formats. Always mention these details to your designer, this helps give us an idea of the scale of the task and how to best approach it.
👉🏻 What size and format do you need?
What size do you need it to be and what file formats do you need us to provide? This information is essential to know from the beginning of the project so that no time is wasted on incorrect formats.
👉🏻 What's the exact copy you want to include?
Title, sub-title, contact, CTA, we need to have access to your final content. 👌🏻
Before you submit the brief to your designer you need to mention also what graphics or images you want to show. Once you have a solid plan for what your banner / billboard / poster should contain, your designer can start thinking about the concept.
💡Tips & Tricks! Does your design project require custom illustrations / icons?
If the answer is yes, don't forget to mention in the brief all details related, so that an illustrator along with a graphics designer can be assigned to your project right from the start, avoiding delays.
What other similar graphic concepts do you like and why? You can upload them as attachments, share them as links or even save them and select as your brand profile.
☝🏻Where to find inspiration? Check our ultimate Guide to creating efficient Mood Boards.
🙌🏻 After you've successfully completed all sections of the brief and submitted the project, your assigned designer will start working on it and will deliver a first draft on the next business day (sometimes 2 for complex requests). If revisions are needed, no worries, you can easily communicate with your designer using the chat in the ManyPixels app.
💡Tips & Tricks! Your assigned designer / illustrator will provide daily updates until the project is completed. Here is a rough estimate on what you can expect to receive on a daily basis 👉🏻 daily output.
Ready to submit your first Posters, Billboards & Banners request? Pick the right plan for you here.