In this avoiding-ads emerging market, how can you create banners that people will still want to click on and increase brand awareness?

Below is our latest guide with tips & tricks for submitting an efficient brief to your ManyPixels designer. πŸ™ŒπŸ»

1. Define the purpose of the ads.

This first section of the creative brief must contain all the necessary information to answer the most important question of all πŸ‘‰πŸ» Β What is the project about?
Whether it is to raise awareness about climate change, attract potential customers or increase your website traffic, the scope of it must be correctly defined.
Below are a few questions that might help: πŸ‘‡πŸ»

  • What is your business about?
  • What is it that you want to obtain through these ads?Β 
  • What is your target market? Who are your customers and what do they think about your brand?
  • What feelings and associations do you want to evoke?
  • What are the functional and emotional benefits your project will deliver to customers? What problem does it solve?Β 

2. Where will you display the graphics?

Digital ads can appear in specifically designated areas of a website (Google Ads) or social media platform (Facebook, Instagram, Twitter etc.), with different shapes and sizes. The only limitations are the requirements of the "environment" you are running your campaign through, so make sure you let your designer know where exactly are you planning to display the requested banner ads, for a complete understanding of the task.Β 

3. Sizes and formats

Β If you’re new to display advertising, you might not be familiar with all the dimensions and formats of all possible ads. Here's all the information you need: πŸ‘‡πŸ»

πŸ‘‰πŸ» Google AdsΒ 

  • 300 x 250 px - medium rectangle
  • 336 x 280 px - large rectangle
  • 728 x 90 px - leaderboard
  • 300 x 600 px - half page
  • 320 x 100 px - large mobile banner
  • 240 x 400 px - vertical rectangle
  • 980 x 120 px - panorama
  • 250 x 360 px - triple widescreen
  • 930 x 180 px - top banner
  • 580 x 400 px - netboard
  • 320 x 50 px - mobile leaderboard
  • 468 x 60 px - banner
  • 234 x 60 px - half banner
  • 120 x 600 px - skyscraper
  • 120 x 240 px - vertical banner
  • 160 x 600 px - wide skyscraper
  • 300 x 1050 px - portrait
  • 970 x 90 px - large leaderboard
  • 970 x 250 px - billboard

πŸ’‘Tips & Tricks! Β 
It's not mandatory for you to request a banner for every possible size. Instead, it's up to you to pick the ones that best fit your specific business needs.
Check out the guide to ad sizes from Google for a full understanding of the tool.

πŸ‘‰πŸ» Facebook Ads

  • 1200 x 628 px (1080 x 1080 for a 1:1 image) - feed image ads
  • 600 x 315 px (1.9:1 landscape) or 600 x 600 (square) minimum - feed video ads
  • 600 x 600 px minimum (recommended size 1080 x 1080) - carousel ads
  • 600 x 600 px minimum (recommended size 1200 x 628) - right column ads
  • 600 x 600 px minimum (recommended size 1200 x 628) - marketplace adsΒ 
  • 600 x 600 px minimum (recommended size 1200 x 628) - instant articles ads
  • 1080 x 1920 px - stories ads
  • 600 x 600 px minimum (ratio: 1:1 for square, 9:16 for landscape) - collection ads

πŸ’‘Tips & Tricks!
Check out the Facebook for business help center for a full understanding of the formats, sizes and placements. Pick the right ones for your brand and let your ManyPixels designer know all about it. πŸ™ŒπŸ»


πŸ‘‰πŸ» Instagram Ads

  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • 1080x1080 px - carousel image ads
  • 1080x1920 px - carousel stories ads
  • minimum width 500 px. (aspect ratio 400x500 min. - 191x100 max., 30MB max. Β  Β  2 minutes max. ) - Β feed and stories video ads

πŸ‘‰πŸ» Twitter Ads

  • 800 x 418 px for 1.91:1 aspect ratio, 800 x 800 for 1:1 ratio - website card image
  • 800 x 800 px for 1:1 aspect ratio, 800 x 418 px for 1.91:1 ratio - app card image
  • 600 x 335 px min. - single and multi-image tweets
  • 800 px width min. - direct message card

πŸ‘‰πŸ» LinkedIn Ads

  • 100 x 100 px - company logo size for adsΒ 
  • 100 x 100 px - spotlight ads logo size
  • 300 x 250 px - spotlight ads custom background image
  • 1200 x 627 px Β - sponsored content images

☝🏻 As for the accepted formats, each network has its own requirements. Still, most ad platforms accept JPEG, PNG, GIF, MOV, MP4 and many more. Not all networks accept HTML5, but all the major players do, including Google AdWords.

🚨 Make sure you always mention the exact sizes and formats you need, in the brief, before submitting the task to your ManyPixels designer, as a way to avoiding delays and misunderstandings.
Β 

4. Content

All digital ads should include the following three basic components: πŸ‘‡πŸ»

  • brand logo - used to build brand awareness.
  • value proposition - a cahchfrase that stands out (usually includes attractive offers, discounts or promotions). E.g. Winter clearance sale 50% off.
  • CTA (call to action) - text or button, it encourages users to click. E.g. Shop Now!

πŸ’‘Tips & Tricks!
Keep it simple yet memorable. Use clean graphics and concise text, always matching your brand identity (brand guidelines).Β 

5. InspirationΒ 

What are your aesthetic preferences or reference materials you are inspired by? Always provide a visual direction for your designer πŸ‘‰πŸ» What other similar concepts do you like and why? You can upload them as attachments, share them as links or even save them and select as your brand profile.

  • upload images of similar graphics that you like or assets you already have and want to use
  • provide links to similar concepts that you like, on platforms such as: Dribbble, Behance, Pinterest, ManyPixels Portfolio etc. or any other inspirational source you might find convenient.Β 

☝🏻Where to find inspiration? Check our ultimate Guide to creating efficient Mood Boards.

πŸ™ŒπŸ» After you've successfully completed all sections of the brief and submitted the project, your assigned designer will start working on it and will deliver a first draft on the next business day (sometimes 2 for complex requests). If revisions are needed, no worries, you can easily communicate with your designer using the chat in the ManyPixels app.

Ready to submit your first digital ads request? Pick the right plan for you here.

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